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商品編號： W43339 出版日期： 2025/03/25 作者姓名： Derrick Neufeld 商品類別： Other 商品規格： 7p 再版日期： 地域： China;Japan;South Korea;United States 產業： Enterprise technology industry;Retail trade 個案年度： -
商品敘述：
In 2019, Starbuck Corporation (Starbucks) launched Deep Brew, a platform driven by artificial intelligence (AI) designed to enhance personalization, optimize operations, and manage inventory across its vast global retail network. By leveraging AI, Starbucks aimed to improve customer engagement, streamline store efficiency, and strengthen its data-driven decision-making. However, the adoption of Deep Brew introduced significant challenges, including seamless technological integration across thousands of stores, employee adoption and training, data privacy concerns, and the ethical implications of AI-driven recommendations. As Starbucks scaled Deep Brew, the company faced a pivotal question: Could it successfully balance automation with human expertise, personalization with privacy, and profitability with fairness? Or would the risks of AI overreach threaten customer trust and long-term success?
涵蓋領域：
AI and machine learning;Cloud computing
相關資料：
(W43340), 7p, by Derrick Neufeld
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